Internal search – an untapped resource

It’s about time started blogging again. So where better to start than a piece about my recent talk at #brightonseo.

This talk was inspired by the book, Search Analytics for your Site, by Louis Rosenfeld.

Why focus on Internal Search at an SEO conference?

I have been working on perfecting the Central Bedfordshire Council website search for around 14 months. We use a simple search engine, called Zoom. This gives us log files for all searches carried out on the site. I take this information, check if the customer is seeing what they should and if not…I fix it.

Check out the presentation for a bit more detail on how I do it and the benefits for sorting out your internal search engine.

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