Email marketing | MailCamp12

In May 2012, Alan Ferguson was invited to speak at MailCamp12, which was held in The National Audit Office and organised by Steph Grey of Helpful Technology.

The event is designed to share stories and tips on effective email marketing, newsletters and alerts for the public sector.

Alan spoke about the success Central Bedfordshire Council were having with their email marketing which was launched in January 2012.

Here is Alan’s talk.